Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products? (Part One)

Below are nine key frames that I have taken from other music videos. I have decided to use music videos from the indie genre to show how they are similar and different to my own music video.

1.   This shot is taken from the music video for "Foundations" by Kate Nash. The reason that I chose this shot is because at this point the lead character has walked over to the fridge to reveal a lot of beer in the fridge door, this happens when she says "why don't you just have another beer then". Throughout this music video the visuals match the lyrics.

2.   This shot is also taken from the music video for "Foundations" by Kate Nash. The reason that I chose this shot is because it establishes who the lead character is within the narrative. Close-ups of the lead characters face is one of the main conventions of the indie genre. Also this part of the music video shows the lead character lip-syncing with the lyrics.

3.  This shot is taken from the music video for "Chelsea Dagger" by The Fratellies. The reason that I chose this shot is because it goes against the conventions of the indie genre. Usually the frontman (singer) of the band is the first person to be shown in the music video, and the majority of the time they are the main person to be used within the video, however in this music video, the drummer is the first person within the band to be shown in the music video.

4.   This shot is also taken from the music video for "Chelsea Dagger" by The Fratellies. The reason that I chose this shot is because it shows the band performing together on a stage. Having performance and narrative within a music video can be seen in quite a few indie music videos as it establishes the band and shows how they interact with each other when performing together.

5.   This shot is taken from the music video for "Naive" by The Kooks. The reason that I chose this shot is because this music video reminds me of my own music video. This shot shows the lead guy in a club/bar walking around looking for someone. The shot establishes him as the main artist of the band as while he is walking around he is also lip-syncing with the lyrics. The use of darkness in this video is uses to represent how the lead guy is kept in the dark by his girlfriend.

6.   This shot is also taken from the music video for "Naive" by The Kooks. The reason that I chose this shot is because it shows a contrast between how the couple used to be and how they are now. Another reason that I chose this shot is because it reminds me of my own music video as the narrative is in quite bright light while the performance is very dark lighting.

7.   This shot is taken from the music video for "Talk You Down" by The Script. The reason that I chose this shot is because it introduces and establishes the frontman of the band and the lead male of the narrative. Close-ups of the frontmans faces is one of the main conventions of the indie genre, this also shows him lip-syncing with the lyrics of the song.

8.   This shot is also taken from the music video for "Talk You Down" by The Script. The reason that I chose this shot is because it shows the narrative part of the music video which matches the lyrics of the song, "grabbed your suitcase called a taxi". This music video is very similar to my own as it contains both narrative and performance within the music video.

9.   This shot is also taken from the music video for "Talk You Down by The Script. the reason that I chose this shot is because it establishes The Script as a band, performing together on a roof-top. Showing the band performing is one of the conventions of music videos within the indie genre.