180 Degree Rule

The 180 degree rule is a guideline that's used while filming which states that 2 characters in the same scene should have the same right/left relationship to each other. An imanginery line is used, and if the camera passes over this line it makes the scene look odd, as it looks as though the characters are facing the same direction.

We will use the 180 degree rule within our music video to show the relationship between the lead characters in the narrative part of the music video. 

Match-on-Action

Match-on-action is an editing technique where the editor will cut from one shot to another shot that matches the first. Even if two shots have been filmes at completely different times, match-on-action will give the impression of continuous time.

Match-on-action is what the audience expect to see, for example, if you see someone stood outside a door, you expect to see them walk through the door. (see the image below.)

Photo's of the Band at the Location

Once we had finished filming the boys we took a few photo's of them that we may possibly use for the digipak or magazine advert when it comes to creating these.

The above photo is my favourite of the three that look similar, this is because you can see that all the boys are wearing different tops, showing off their individuality, however they're all wearing jeans which links them together as a group. Another aspect of his photo that I like is that all four boys are looking in different directions, and having Jack, the lead singer and lead male within the music video looking directly at the camera shows how he is possibly more important than the rest of the boys.

Out of these two pictures the one above is the one I prefer more, even though they are extremely similar. I like how the boys are all standing together and it seems as though they are all looking in a similar direction. Jack again seems like the odd guy out as he is the only one of the band that isn't resting on the pool table which would show independence and possibly masculinity or responsibility, representing his as maybe "the leader of the pack". I think this would be a good photo for the back of the digipak and possibly the first photo at the front, or even have them reversed, so their backs is what they buyer will see first, enticing them in. We could also change the colour to make the guys look more mysterious. 



The Magnet Pub - Photo's of our location

Cameras and Their Settings

• Change the camera setting from "automatic" to "manual" (m).

Information:
Shutter speed = how long the shutter is open to take a photo.
      has no specific setting, all variable, it all depends on where you are.
              1/4000 of a second --> quickest, usually black with no light.
              bulb --> controlling the shutter, usually ends up with a blurry photo.


Plus (+) and minus (-) buttons change the settings.


FStop: small when the numbers are higher.
                   max - 32
                   min  -  5  --> apiture is wide open.


Fast shutter and wide apiture
      --> action pose; photo of someone moving, means the shot isn't blurry.


ISO - sensitivity.



Menu
ISO sensitivity settings.
   - 100: controlled studio portrait.
   - 200: average.
   - 400: quite sensitive, grainy from this point.
   - 800: grainy pictures.
   - Hi 1 (1600): equivalent of 3200, grainy picture.

Cast

Jack Bowden - lead singer in the performance part of the music video and lead male in the narrative part of the music video.

Tom Keenan - lead guitarist in the performance part of the music video, and a friend of the lead males within the narrative part of the music video.

Connor Creedon - drummer in the performance part of the music video and a friend of the lead males within the narrative part of the music video.

Patrick Lee - bass guitarist for the performance part of the music video and a friend of the lead males within the narrative of the music video.

Grace Thomas (me) - an extra within the performance part of the music video and the lead girl within the narrative part of the music video.

Manal Shatti - an extra within the narrative part of the music video.

Carl Keenan - an extra within the narrative of the music video.

Filming Pictures

One of the guys in our music video, Tom Keenan, who I've known for a long time asked us if his dad could come and take some photo's as progress for the band. We thought this would be good so that we could use the photo's he took as our evidence instead of us trying to take photo's and film at the same time. Below are the photo's:

Lights, Camera, Action

Today we're going to go and film the bulk of our music video which is the narrative. The band are going to meet us at The Magnet Pub, and we shall go from there! 
I've spoken to the landlady a few times, and we finally managed to agree on today, which luckily the band could also do.

I can't wait to get started, we haven't got long to film due to the pubs opening hours, but we'll be taking our storyboards so we know what we're doing.
Picture's will be uploaded of the filming progress later.

Locations for Our Music Video

Below are the two main locations for our music video that we are doing to use.

The Charles Ground Football Club, Deal
       We decided to give the band a little input into the music video as we didn't feel it be right to boss them about, and they may not have wanted to help us out. Therefore they've said for us to us this football club where they'll be doing a gig so that there is a performance within the music video, as well as narrative.
       We agreed with this, and loved this idea of having them performing and showing us what they can do. It also means that we'll be able to get some shots of their fanbase and the audience of the gig, making the video more realistic and not choreographed.

The Magnet, Deal
       We have decided to use this local pub to create the narrative of the music video. It's a very spacious pub and has an edgy feel about it, which we though would be good for our music video. It also contains a dart board and pool table which will be great props for us to use. Pubs/clubs are very common locations seen within music videos of the indie/rock genre, therefore people will be able to guess the genre.

Costumes

The indie cultures/genre has it's own fashion trend that seems to be followed and is something that can be easily recognised. Below are a few images of what males of the indie genre will wear;

Possible Locations for our Music Video

When originally thinking of locations we looked at a lot of previous music videos to find out the most popular locations, these where;

• A basic performance room.
• Performing on a stage.
• Clubs/Bars.
• Parks.

The above locations are usually used to show the normal lives that they band lives. Unlike the Rap/Hip-Hop genre or the R 'n' B genre, foreign locations, mansions and cars aren't used, instead this genre tends to take a more realistic approach.

This is a convention of the indie genre that we will keep in mind and follow when it comes to creating our own music video.

Narrative with Performance

In order to make our music video more interesting we have decided that we will include both narrative and performance, also, it's something that most indie/rock band use within their music videos.

By using a narrative within the music video, the audience will be able to see how the band react to each other and to others, also, it will give the band the opportunity to show off their own personalities.

Having performance within the music video will show the audience the band performing with their instruments, which can also allow us to use different shots and be creative. As well as showing the band, if the performance is an actual gig, we'll be able to show the reaction the an audience has when they see the band live.

Target Audience

From looking at  previous music videos in the indie/rock genre, the target audience is generally for teenagers, aged 17, to adults aged around 26-28. Taking this into account I think that the target audience if effective for this music video we will be producing, therefore the age range should be around 17-25; which is very similar to that of the genre today.

The reason for this chosen age range is because the lyrics we will be using are about going out and drinking, therefore if the target audience is any lower, we would be advertising alcohol to children, which is illegal. Also, some of the lyrics can be read in different ways, and we don't want our song to be the influence of any underage drinking, drug taking or vandalism that may follow as a result of the video.

Photoshop - Editing an Image

When it comes to creating the cover for an albums release as a part of a digipak and the music advertisement for the digipak, the software that we will be using is Photoshop on the Apple Macs. The creative elements within this programme with allow us to design and creating something that looks professional.


Opening and Image in Photoshop

• If you have a document already open and want to add a picture to it, then you got 'file', 'open', which will open the picture in  a new document. You the click and drag the picture on the tab of your previous document.

Inserting a Layer

• Layers can make an image seem less crowded or it can enable a piece of text to stand out from the image.
• Adding a new layer gives you the ability to dim out any unwanted elements in the images or fade them out completely.
• In order to paint the image a different colour, you can zoom into it, this gives you the ability to see each individual pixel, which will enable any chnaged I make to look realistic and professional.
• Changing the gradient of the background means tge picture isn't effected. You can then use the original layer and edit the opacity of the layer, making an element such as the title.
• In order to crop something; click the crop tool on the left-hand side tool bar, draw a box around the image you want to crop, then adjust the sizing and place by using the corners of the box you have just drawn.

History

• By clicking on the history tab, it means that you can track any progress that has been made. It also means that you can reuse any previous creations. The history tab is also a way of getting back to your original image if you no longer like your new creation.

Saving

• To save any work, go to 'file', 'save as'. Saving as a Photoshop document means that you can keep all your layers together and you can easily go back at anytime to complete editing an image.

Adding and Editing

• The captial "T" on the left-hand side tool bar allows you to add text. You can change the font style, font size, font colour, and you can also make it bold, underline, italics, strikethrough etc.
• The 'move tool'/'show transforms control' allows you to edit the selected writing, either by moving it or changing its size. In order to save or remove any changes you've made you have to click either a red cross or a green tick on the top toolbar in order to cancel or confirm any changes.
• 'Blending options' allows you to invert colours, making them negative.

Filter Effects

• Enables you to portray an image differently by using different techniques.

Setting Instructions

• 'Image'-'Adjustments'-'Curve' > Edits images red, blue and green negativity.
• 'Image'-'Adjustments'-'Vibrance' > Image colour is more intense if increased.
• 'Image'-'Adjustments'-'Saturation' > Image colour is richer if increased.
• 'Image'-'Adjustments'-' Levels' > Edits the levels of the image.
• 'Image'-'Adjustments'-'Brightness and Contrast'

Photoshop - Rastorizing

'File', 'New'
A4 page - Height: 27cm x Width: 18cm
                Pixels/inch resolution: 300
'Image', 'Image Rotation' 90CW/90CCW


'View', 'Rulers'
'View', 'Show', 'Grid' - will tick it to give you the grid ot untick it to get rid of the grid.


'Photoshop', 'Preferences', 'Guides Grides and Slices'
    Gridline every 10cm
    Subdivisions   10cm


'Window', 'Path'   >  erases certains elements.
      To erase something drag 'work path' down to the dustbin icon.


Layers tab; 'create a new layer' (the image of a page with one corner folded up)
Paintbrush tool,


Brush - changes the thickness of the brush.
Paths - (empty circle) stroke path with the brush.



Text can be automatically aligned in a vector shape.


'Layer', right click, 'rastorize type' -> once the texr has been rastorized you can't change it.
     Turns the text into pixel data; you can then edit this like a picture.

City Lights - Tired Eyes Storyboard

The way in which we came up with the storyboard and ideas for the storyboard/music was mainly by listening to the lyrics of the song and the instruments within the song. We want to incorporate narrative and performance within our music video, and the storyboard below shows this.

City Lightz - Tired Eyes Written Storyboard

Instrumental 1
 - 15 seconds (0.00-0.15)
    - Shots of the locations.
    - Shots of the instruments.
    - Shots of the band members.
        - Names above them/holding a sign saying who they are in the band (e.g. drummer).

'Don't mean to terrorise I'm on one of those highs and I'm just trying to enjoy the day'
 - 3 seconds (0.16-0.19)
    - Girl walks around the bar, cleaning surfaces.

'and I need an excuse to get close to you so whose round is it anyway?'
 - 3 seconds (0.20-0.23)
    - Guy sings lyrics looking at the girl.
    - Girl lipsyncs 'whose round is it anyway?'

'The way you handle them pumps makes me come up in lumps and it just so happens to be'
 - 3 seconds (0.24-0.27)
    - Girl pulls a pint/shot, then exchanges drinks and money.

'that you're in the same place, same time, same night and you know you got your eye on me'
 - 3 seconds (0.28-0.30)
    - Shot showing them in the same pub.
    - Shot showing the clock.
    - girl puts down a drink and looks at the guy.

'now if you'd be so kind I got one thing on my mind now let me tell you who'
 - 3 seconds (0.31-0.34)
    - Guy sing lyrics into the camera.

    - Shot changes to the girl on 'who'.

'something in the girls eyes that makes me realise I need her its untrue'
 - 3 seconds (0.35-0.38)
    - Extreme close-up of the girl eyes.

    - Extreme close-up of the girls mouth.

'I can see you want to dance exchanging glance direct from across the bar'
 - 3 seconds (0.39-0.42)
    - Girl bobbing her head behind the bar to the beat of the music.

    - 180, camera moves from the girl to the guy, looking at each other.

'compared to all this gash Jack the Ripper wouldn't slash you're the best looking girl by far'
 - 3 seconds (0.43-0.46)
    - Spilt drink?

    - Close-up of the guys, pops his collar on 'Jack the Ripper'
    - Zoom into the girls face.

'Tired eyes, meets sunrise sacrifice more than life you're never gunna be the same'
 - 6 seconds (0.47-0.53)
    - Performance from the gig.

'Tired eyes, meets sunrise sacfrice more then life you're never gunna know her name'
 - 7 seconds (0.54-1.01)
    - Shot showing them in the same pub.

Instrumental 2
 - 14 seconds (1.02-1.16)
    - Shots of the instruments.
    - Shots of the band members.

'You can see Mic and Dan picking a fight on a man who's gotta be 7ft 2'
 - 3 seconds (1.17-1.20)
    - Jumping on a guy, getting him away from the darts board.

    - Guys fighting outside the pub.

'before the shit hits the fan I got to make a plan so where the fuck is the snooker gueue?'
 - 2 seconds (1.21-1.23)
    - Playing snooker, passing the snooker queues around.

'the bar girl proclaims without mentioning names that a girl's giving me the stare'
 - 3 seconds (1.24-1.27)
    - Playing snooker, looking at the camera singer lyrics, cheeky facial expression.

'holy shit that's my ex better back down my becks as if I even care'
 - 3 seconds (1.28-1.31)
    - Quick 360 round to see a new girl sat at the bar.
    - Shot of the guy downing a drink.

'okay that was a lie I'm not gonna deny that I haven't had a girl so far'
 - 2 seconds (1.32-1.34)
    - Sing lyrics into the camera while leaning on the window sill.

'but I'm trying my best whilst in this drunken mess to impress the girl behind the bar'
 - 3 seconds (1.35-1.38)
    - Walking towards the bar, leans on it and gives the girl a cheeky smile.

'now every other day spend bashing away yeah redtube here we go'
 - 3 seconds (1.39-1.42)
    - Turns behind him and sing the lyrics into the camera.
    - Turns back around to the bar on 'here we go'

'but if you want to pick a fight you picked the wrong night cause I'm a black belt down't you know'
 - 3 seconds (1.43-1.46)
    - Shot showing them in the same pub.

'Tired eyes, meets sunrise sacrifice more than life you're never gunna be the same'
 - 7 seconds (1.47-1.54)
    - Performance from the gig.

'Tired eyes, meets sunrise sacfrice more then life you're never gunna know her name'
 - 7 seconds (1.55-2.02)
    - Shot showing them in the same pub.

Instrumental 3
 - 1 minute 11 seconds (2.03-3.14)
    - Close-ups of the band and their instruments.
    - Shots of the crowd.

'so you agree with me it's basic to see you don't want to be alone'
 - 3 seconds (3.15-3.18)
    - Bar girl and the guy chatting at the bar, he says lyrics to her.

'with all this on my midn I'm falling behind because the tired eyes have close'
 - 3 seconds (3.19-3.22)
    - Performance from the gig.


    - Finishes on a blackout.

Annotated Lyrics: City Lightz - Tired Eyes

[Scan]

City Lights Lyrics

Don't mean to terrorise I'm on one of those highs and I'm just trying to enjoy the day

and I need an excuse to get close to you so whose round is it anyway?

The way you handle those pumps makes me come up in lumps and it just so happens to be

that you're in the same place, same time, same night and you know you got your eye on me

now if you'd be so kind I got one thing on my mind now let me tell you who

something in the girls eyes that makes me realise that I need her its untrue

I can see you want to dance exchanging glance direct from across the bar

compared to all this gash Jack the Ripper wouldn't slash you're the best looking girl by far

Tired eyes, meets sun rise sacrifice more than life you're never gunna be the same.

Tired eyes, meets sun rise sacrifice more then life you're never gunna know her name.

You can see Mic and Dan picking a fight on a man who's got to be 7ft 2

before the shit hits the fan I got to makes a plan so where the fuck is the snooker queue?

The bar girl proclaims without mentioning names that a girl's giving me the stare

holy shit that's my ex better back down my Becks as if I even care.

Okay that was a lie I'm not gunna deny that I haven't had a girl so far

but I'm trying my best whilst in this drunken mess to impress the girl behind the bar

now every other day spend  bashing away yeah redtube here we go

but if you want to pick a fight you picked the wrong night cause I'm a black belt don't you know

Tired eyes, meets sun rise sacrifice more than life you're never gunna be the same.

Tired eyes, meets run rise sacrifice more than life you're never gunna know her name.

So you agree with me it's basic to see that you don't want to be alone.

With all this on my mind I'm falling behind because the tired eyes have closed

Idea 3

Due to all of the difficulties that have arisen in our previous ideas, we have to think of something that would be quite simple to create and use a band that we know we can rely on. Taking this into account we e-mailed a band, City Lightz. I have known one of the band members, Tom, for about 7 years and I know that he is very reliable.

Tom said that him and his band would be happy to help us out, but said it may be difficult to find time to get together due to them being at college/sixth form, having rehearsals and gigs to do. However, in order to persuade them into being the band for our music video we allowed them to decide the song, and will be allowing them to put forward any ideas that they have.



   About the band:
City Lightz are an indie band from Deal, Kent

         Jack Bowden - lead vocals/backing guitar.
         Tom Keenan - lead guitar.
         Connor Creedon - drummer.
         Patrick Lee - bass guitarist. 
The band have been together for two years, and they organise their own gigs, record albums and also support popular bands.

Difficulties - Idea Change

For our media coursework, we wanted to create a music video for Kate Nash's Mouthwash, some difficulties arose with this, so we though of a different approach - Vivid Nation, however, some difficulties arose with this band as well.

The main reason that we have decided to change our idea is because of communication issues with the band. We e-mailed them and spoke with them on many occasions in order to discuss our idea. We spoke to both Luke and Rhys who each said they'd be up for helping us out for this coursework, and that they would speak to the rest of the band. I waited around 2 - 3 weeks and never heard back from the boys. We thought that if we can't rely on the boys now to get back to us then we might not be able to rely on them when it comes to actually making the music video.

Another reason that we have decided to change our idea is due to the other commitments that the band have, for example, college, rehearsals and gigs.

Vivid Nation - Logo Ideas

Annotated Lyrics: Vivid Nation - For The Weekend