From a pop song that includes;
- Songs; a lyrical theme and musical genres,
- Album covers; an image of the star that they present,
- Media coverage; tabloid gossip (interviews about their career and private life),
- Live performance; image through the stage show,
- Music videos that draw upon the image presented in the other materials.
Star Image
- The music promotional video has a significant role to play in the construction of the image, this is done by creating an associated iconography (visual features, e.g. costumes, jewellery or settings).
- A collection of music videos can encourage a biographical reading of a star's career and image, while DVD's might include special features, sometimes with stars and directors commenting on their work.
- The notion of authenticity of a performance where the audience takes the song's lyrics as a direct reflection of the star's inner (or outer) life; this can also be enhanced through the music promo video.
Star Vehicle
- Music videos can be seen as a vehicle for stars. They can act as a showcase for the bands talents, generally playing a significant part in the construction or maintenance for their band or image.
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