Monday 20 September 2010

The Purpose of a Music Video

The different functions of a music video are:
  • Promotes a specific single and, generally, an album.
  • Promotes a specific artist or band.
  • Creates, adapts or feeds onto a 'star image'.
  • Entertains as a product.
  • Reinforces, adapts or undermines the 'meaning of a song'.

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