Sunday, 6 February 2011

Harold "Hype" Williams

Hype Williams was born in 1970, Queens, New York and has been an american music video director and film director since 1991.

 Style
- Signature Style: fish-eye lense, which distorts the camera view around the cenral focus.
- Placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars.
- Style that combines a center camera focus on the artists/actors body from the torso upward and a solid colour background with a soft diferent colour light being shown in the center of the background, so as to give a sense of illumination of the background by the foreground subject.
- Uses animation in some shorts, creating a contrast to other shots within the music video.
- Uses a lot of voyeurism, which helps the audience to recognise the artist.
- John Perez is involved with the cinematography for a lot of the video that Hype has worked on, which means that he is able to rely on the same team as often as possible to get the end product he is aiming for.

Music Videos
- R.Kelly: I Believe I Can Fly (1996)
- Will Smith: Gettin' Jiggy Wit It (1997)
- TLC: No Scrubs (1999)
- Blu Cantrel feat. Sean Paul: Beathe (2002)
- Kanye West feat. Jamie Foxx: Gold Digger (2005)
- Beyonce feat. Slim Thug & Bun B: Check On It (2005)
- Ne-Yo: So Sick (2005)
- Kanye Wst: Stroner (2007)
- Coldplay: Viva La Vida (2008)
- Beyonce feat. Lady GaGa: Video Phone (2009)
- Ke$ha: We R Who We R (2010)






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