Auteur Theory

     The Auteur Theory was created by film theorist, Andre Bazin, and it was a cinematic movement in the 1950's. Directors that use this theory are generally acknowledged as being edgy and creative.
     It allowed the music video director to have a signature style that's unique to them. In most of the videos that they'll direct, there'll be similarities between the mise-en-scene, intertextuality or filming technique.
     They usually use a 'hook' which is were the director repeatedly uses an image. It draws in audiences and gives a recognisable image that they'll remember. The hook is usually a close-up of the artists face which means you're able to remember the artist or director.
     When a director uses this theory, they're given full control of the music video, and it allows them to be as creative as possible. They usually don't let the producers or artists get involved as the directors that use the Auteur Theory are highly respected and successful in their profession.