Thursday, 20 January 2011

Feedback from Target Audience - Music Video Questionnaire

I've found that the feedback that we have recieved back from our questionnaire is very helpful. It means that we will be able to create a music video, digipak and poster for the band to the standard that the target audience expect. Below is the feedback we recieved;

1. Do you think that an artists/bands 'image' is important?
             40% said no.
             60% said yes.

2. In a music video do you prefer it to be performance based, narrative based, or a mixture of both?
             10% said performance.
             20% said narrative.
             70% said both.

3. What makes a band appealing?
             Their sound/music.
             Good lyrics.
             Good looking.
             Breaking the mould of musical expectations and standards.

4. Would you prefer to watch a music video in black and white or colour?
             10% wouldn't mind.
             90% said they'd perfer to see colour.

5. What colours would you expect on the poster advertising an indie band?
             Darker colours (brown).
             Bright vibrant colours (blue/green/yellow).
             Chequred patterns (black/pink/red).

6. Do you think that the band/artist should be on the poster?
             20% said it would depend on the band.
             80% the band should be on the poster.

7. Would you prefer to see stage photo's of the band or stills from the music video on a bands poster?
             40% would like to see stills.
             60% would prefer staged photos.

8. What colours would you expect on the album cover/digipak or an indie band?
             Dark colours (black/brown).
             Bright eye-catching colours (blue/green/yellow/white).

9. Do you expect to see the artist/band on the front cover?
             30% said it would depend on the artist and genre.
             70% would expect to the the artist/band on the front cover.

10. Do you expect to see a list of songs on the back on an album/digipak, or would you prefer to see something else?
             10% said it doesn't matter, the cover needs to be appealing.
             20% would expect to see songs as well as something else (such as an image).
             70% would expect to see a list of songs.

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