Anaylsis of Kate Nash - Foundations

• Within the first 6 seconds of the music video we see a bowling ball roll into a line of ladies high-heeled shoes, knocking them all over. This sets the tone for the rest of the music video. Although the music at this point is a piano which is quite calming and soothing, the image shows destruction, giving the audience an insight into what the song and music video are going to be about.
• The music video contains a lot of medium close-ups of Kate Nash singing the lyrics to her song, this is typical of the indie genre as it allows the audience to see the artist/band.
• Animations are used at certain points of the song, this has been done to show how the singer is feeling without her showing us herself through her physical appearance and facial expressions. It also shows how the couples belongings are being/have been effected by what's happening, not just the couple. Animation is a good technique to use as it makes the music video seem a lot more interesting.
• 'finger tips are hanging onto the cracks in our foundations' - a medium close-up of two people holding hands is shown the mimic what is being said with the lyrics. This gives the audience a visual intake in what's going on with the couple, without seeing their facial expressions.
• Kate Nash is shown as the main character within her music video and she enables us to work her out as a person, build a bond with her, and sympathise with her as she seems to be stuck in a hole that she find difficult to get out of, until right at the end of the music video.
• The images used within the music video link with the song and the lyrics used, creating more of a narrative for the characters to work with, also allowing the audience to have more of a narrative to watch and enjoy.
• The shots change roughing between every 2-4 seconds and the editing is smooth, flowing naturally, making it easy for the audience to watch.

I really enjoy watching this music video, and Kate Nash is one of my favourite artists. I especially like that her videos, especially this one, are a bit quirky and original. Not very many music videos used animation to help with the narrative, however this works really well.