Star Construction

Richard Dyer commented that "a star is an image constructed from a range of materials".


From a pop song that includes;

• Songs; a lyrical theme and musical genres,
• Album covers; an image of the star that they present,
• Media coverage; tabloid gossip (interviews about their career and private life),
• Live performance; image through the stage show,
• Music videos that draw upon the image presented in the other materials.

Star Image

• The music promotional video has a significant role to play in the construction of the image, this is done by creating an associated iconography (visual features, e.g. costumes, jewellery or settings).
• A collection of music videos can encourage a biographical reading of a star's career and image, while DVD's might include special features, sometimes with stars and directors commenting on their work.
• The notion of authenticity of a performance where the audience takes the song's lyrics as a direct reflection of the star's inner (or outer) life; this can also be enhanced through the music promo video.

Star Vehicle

• Music videos can be seen as a vehicle for stars. They can act as a showcase for the bands talents, generally playing a significant part in the construction or maintenance for their band or image.