Analysis of The Kooks - Naive

The Kooks - Naive on MUZU.

• The main shots used within this music video are medium close-ups/medium long shots of the lead singer, who only sings the lyrics of the song while he is in the bar/club, which is the main setting for the music video.
• 'I may say that it was your fault' - he sings this line of the song while in the club, and then it flashes back to a couple at opposite ends of a bed, giving the audience an insight into what have been happening between the couple.
• Most of the song has been filmed within a bar/club, however it does flash back to how the couple in the music video used to be; by doing this it shows more of a narrative between the characters and means that the audience are able to relate to them.
• Flash backs are used; these show the lead male character in more of a relaxed state. The lighting is a bright white colour which represents the innocence of the situation and the innocence of the relationship between the lead male and female characters. This is a contrast to the harsh lighting used in the rest of the music video, while the lead guy is in the bar/club. This shows a more sinister atmosphere, and it's here that everything goes wrong for the leadmale as he finds his girlfriend cheating on him.
• While on the flash backs the camera is still, however, while in the club it follows the lead male around on tracks, making the movement smooth. It also builds a connection between him and the audience viewing the music video.
• Shots with the lead female are a lot brighter to that of the lead male. This could be to emphasise how free she feels, showing more of her care-free personality, while the dark lighting could be to show how the lead male is feeling and to emphasise that he is in a dark place.
• Raw footage of a group of guys having fun on a night out is used near the end of the music video. It looks as though it's fimed from a phone instead of a professional camewra, unlike the rest of the music video.

I really like this music video as it is quite smooth. My favourite aspect is the contrast betwen the different locations, as it builds more of a narrative for the audience.