Analysis of The Fratellis - Chelsea Dagger

The Fratellis - Chelsea Dagger on MUZU.

• The first eight seconds of the music video do not contain any music or lyrics for the song, instead it shows a girl walking towards a house, when she knocks on the door, this is when the music for the video begins. Using this at the very beginning of the music video gives the audience an insight as to what is going to happen within the rest of the music video and the narrative of it.
• On the first few beats of the song the band is introduced one at a time; the drummer, the guitarist and the frontman. They are each shown when their instruments are introduced into the song. Each band member is shown individually with their instruments, this allows the audience to see all of the band, as in many music videos the frontman is the only band member shown.
• A few medium close-ups of the frontman are used, this could be to show the importance of him as the 'main guy' of the band. However, the band are mainly shown as  a whole.
• When the band are performing, they are each in a bright white spotlight which could be used to represent innocence of them as characters, however, this is a juxtaposition as they have girls dancing around them in short skirts and corsets.
• Raw footage is used to show the dancing girls backstage in their corsets and feather boas, dancing along to the performance. For the majority of the music video they are acting naturally which makes the audience believe that the situation the girls are in is realistic. Most of the footage of the girls looks as though they are all auditiong: which also shows that the whole music video isn't stage.
• The music video shows both the band members and the extras all genuinly having fun and enjoying what they are doing, which makes the audience enjoy what they are watching more.
• 'you must be a girl with shoes like that'  - This line begins with the frontman singing it into the camera, but on 'shoes'  the shot changed to a medium close-up of a girls feet, showing her wearing ladies high-heeled shoes.
• Near to the end of the music video one of the dancing girls dresses up in the clothes that the frontman has been wearing and lip syncs the lyrics of the song. It looks as though the footage is real and the girl was only messing around and having fun during rehearsals or filming as she does mess up the lyrics. This adds a nice edge to the music video and makes it more interesting and relaxing. It shows that the music video isn't all staed and that it mainly shows everyone having a good time; by going this it makes the audience watching the music video enjoy it even more.
• This music video uses real footage, showing the band on stage performing and then them also backstage having fun and messing around with the extras.
• Music videos for the indie/rock genre aren't generally clear cut, they're usually a little rough around the edges, which reflects the bands image and the song that they are performing.

My favourite aspect of this music video is the raw footage that has been used, as it makes the whole video seem more relaxing for the audience viewing it. Using footage like this also makes the music video seem more interesting and quirky as it isn't like any other video.