Wednesday, 11 May 2011

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products? (Part 2)

Below are nine key frames that I have taken from our music video.


1.   This is the first shot of our music video and it is from the performance part of our music video. It is a simple shot that shows the lead guys foot tapping to the beat of the song, it is quite a long shot that pans to one of the guitarist. It is mainly music that is with this beginning part of the music video, when the singer says "shit" the lead guys foot lifts up from the floor and properly taps the floor. To follow one of the conventions of the indie/rock genre we have used this part of the music video again later on in the song.

2.   This shot shows the lead guy singing. This shot in the music video shows our lipsyncing. It is quite a simple shot and the camera changes from being on his left side to being on his right side.

3.   This shot is of myself acting as the barmaid in a pub. This shot follows the lyrics of the song that say about the girl behind the bar. In our music video we decided to be different in how we portrayed the narrative, we thought that just because the visuals are matching the lyrics, it doesn't mean that they have to be put together. So in order to be different with our music video we decided to place this shot just after the lyrics because then it seems more like the guy is dreaming about her.

4.   As with shot number 3 this shot follows the lyrics, however unlike shot number 3, these visuals and lyrics are shown at the same time as we thought it would be a bit strange for the visuals to be constantly following the lyrics and the audience may get bored of this. This shot also shows the different cinematography that we have used within our music video. The majority of the cinematography is medium-shots, however here we wanted to capture what the lead guy was singing about, therefore we decided we would use an extreme close-up.

5.   This shot shows the first proper time that we introduce Jack to the audience as the lead singer of a band. The only time we really properly show Jack singing with the band as one of the performance parts of the music video is during the chorus, this is mainly because for the verses we had a lot of lyrics that we where able to work with that had a lot of narrative within them, however the chorus was a lot harder to work with, so by using a performance was a lot easier for us and it also follows the conventions of the indie genre.

6.   Another convention of the indie genre that we have followed is shown in this shot, which is to have close-ups of the other band members. This is a close up of one of guitarists, Tom. It is only a quick shot of him as most indie music videos spend more time of the lead singer rather than the guitarists.

7.   This shot shows one of the transitions that we used within our music video. Most indie music video use a simple cut to switch from different shots, scenes of locations, however, we wanted to break some of the conventions of the genre, and also we thought that by using transtitions is would make our music video more visually interesting and different, and something that audiences would remember and want to watch again.

8.   This shot is very dark and difficult to see, but it is of the audience from the gig that the band did at The Charles Ground Football Club. We thought that it would be a good idea to put in some shots of the audience that we at the boys gig as we were able to realistically show how the audience reacted to the band and their music. Also, groups of people dancing to music can be seen in many indie music videos.

9.   I really like this shot as it wasn't staged, and it looks a lot like friends filming friends which was the feel we wanted for our music video. We didn't want it too looked staged as we wanted it to be a very natural video. Also, if the boys had been staged in everything that they'd been doing then they would have felt awkward, which wouldn't have looked good on camera, and also it would make anyone watching the video feel awkward which wasn't something that we wanted with our music video.

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