Evaluation: What have you learnt from your audience feedback?

Music Video
On our first cut of the music video we showed Mrs Stone, who gave us some quite good feedback on how she expected the video to look, she also gave us some ideas of possible changes we could make. She thought that the first shot that we use is too long and doesn't really introduce anyone in particular within the band, she expected to see Jack the lead singer, however we decided that we wanted to try and break a few conventions of the genre. In the end we kept this shot and when showing it too our target audience they all agreed with us on keeping the shot and they liked that it was different and not the same as all the other music videos of the genre.

The main criticism that we recieved from our audience feedback was that the scenes we used from the gig at The Charles Ground Football Club for the performance part of the music video are too dark. I agree with this. When we were editing the music video in Adobe Premier these shots didn't looked quite bright (not as bright as the narrative scenes though), however, as soon as the video was put onto youtube the scenes looked a lot darker and very pixellated.
This would be the main thing that I would change in our music video. Instead of using a proper performance from the band instead I would have rented out The Charles Ground Football Club and staged the boys with proper lighting so that they are more visable throughout the performance. This also would mean that there wouldn't be a massive lighting change between the performance and narrative parts of our music video.



Digipack and Poster
Overall the feedback recieved for both the digipack and the poster has been quite positive, this is mainly because I inverted the colours of some of the pictures to give them an alternative feel and too also make then stand out and be eyecatching to any potential buyers.