180 Degree Rule

The 180 degree rule is a guideline that's used while filming which states that 2 characters in the same scene should have the same right/left relationship to each other. An imanginery line is used, and if the camera passes over this line it makes the scene look odd, as it looks as though the characters are facing the same direction.

We will use the 180 degree rule within our music video to show the relationship between the lead characters in the narrative part of the music video. 

Match-on-Action

Match-on-action is an editing technique where the editor will cut from one shot to another shot that matches the first. Even if two shots have been filmes at completely different times, match-on-action will give the impression of continuous time.

Match-on-action is what the audience expect to see, for example, if you see someone stood outside a door, you expect to see them walk through the door. (see the image below.)