In order to show some creativity within our music video we will try and break some of the conventions of the indie/rock genre. However, we will have to be careful with this and only break the conventions if it's appropriate.
For example we could;
- Keep the convention of referring back to previous shots/locations that have been used, but change the shots roughly every 1-2 seconds, instead of 1-4, or even make some shots a lot longer than 4 seconds long.
- We could also use more of a percentage of the music video on a narrative built around the lyrics, instead of showinfg a lot of clips of the band/artist performing.
One convention that we won't breake is the use of medium close-ups of the bands faces/instruments or medium long-shots of individual band mebers, this is because it's the main convention of the genre, and something that everyone will recognise. Thus by changing it, the music video will no longer look like it's a part of the indie/rock genre.
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