Target Audience

From looking at  previous music videos in the indie/rock genre, the target audience is generally for teenagers, aged 17, to adults aged around 26-28. Taking this into account I think that the target audience if effective for this music video we will be producing, therefore the age range should be around 17-25; which is very similar to that of the genre today.

The reason for this chosen age range is because the lyrics we will be using are about going out and drinking, therefore if the target audience is any lower, we would be advertising alcohol to children, which is illegal. Also, some of the lyrics can be read in different ways, and we don't want our song to be the influence of any underage drinking, drug taking or vandalism that may follow as a result of the video.